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October is Breast Cancer Awareness Month. To shine awareness on this deadly disease, online retailer is donating ten percent of profits from every pink concealed carry purse sold in October to the breast cancer charity of their customers’ choice.

Spring Hill, FL (PRWEB) September 30, 2013

The month of October is Breast Cancer Awareness Month and concealed carry purse retailer has announced a new gifting initiative for cancer-related charities.

Wanting to shine awareness on this important cause, the company is donating ten percent of profits from every pink concealed carry purse or gun range bag sold in October to the breast cancer charity of their customers’ choice. Breast cancer accounts for one of every three cancer diagnoses in women in the United States. is active in raising awareness for a cancer that will affect one in eight women in America. “We hope to make a difference in breast cancer awareness and provide whatever help we can with research and clinical trials,” said CEO Mary Buckingham, herself a cancer survivor. “We want to help those who need it most while fostering a sense of compassion and generosity among our customer community,” she added. is an online retailer of handbags and gun range bags based in Spring Hill, Florida. Mary Buckingham started the business after she suffered a home robbery and was searching for ways to protect herself and her family.

According to the American Cancer Association, breast cancer is the most common cancer afflicting American women, besides skin cancer. believes breast cancer awareness is an important issue for all and wants to give back to the breast cancer community of survivors and family. When buying a pink handbag during the month of October, customers will be able to name their charity of choice. According to, donations to reputable non-profit charities can be made in the customers’ name, in memory of a loved one or anonymously.

The eCommerce store at features handbags, gun range bags, holsters and other pink products. Items that qualify for the ten percent donation are indicated on the site with a pink ribbon.

“Although most of our customers purchase handbags from us as a means to carry a handgun, many women also buy them to use for travel. These bags are great for securing passports, medication and jewelry while traveling,” said Buckingham. “Some of our manufacturers provide keys or a locking mechanism as part of the purse design,” she said. “They get used a lot, so they have been created to be both stylish and sturdy,” she added.

Customers looking to purchase a pink concealed carry purse or other pink or partially pink product and donate to the charity of their choice must make their purchase before the November 1, 2013 deadline. Customers have the option to enter the details of their intended charity on a form provided at checkout.

About, a Florida-based eCommerce store focused on premium women’s fashion accessories, is one of the nation’s fastest-growing retailers of concealed carry purses, luggage, briefcases and gun range bags. In addition to offering one of the widest selections of concealed carry purses in America, is committed to providing a library of informative articles and blogs on topics related to the conceal carry community, Second Amendment gun rights, women’s safety, self defense and fashion.

Mary Buckingham, CEO

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